MG India’s electric vehicle lineup has grown stronger with their Windsor EV making a spectacular debut. The new electric SUV grabbed 15,000 bookings on day one. This third all-electric offering joins MG’s existing lineup alongside the ZS EV and Comet EV.
Buyers can choose from three variants – Excite, Exclusive, and Essence, with prices ranging between Rs 14 lakh to Rs 16 lakh (ex-showroom New Delhi). The SUV’s practical features include a spacious 604-liter boot and a robust 331 km range powered by its 38 kWh battery pack. Daily commuters and long-distance travelers will appreciate its DC fast charging capability that powers up the battery to 80% in just 55 minutes.
MG Windsor EV Price and Variants
JSW MG Motor India has rolled out new prices for the Windsor EV lineup starting January 2025. We launched the electric SUV in three variants – Excite, Exclusive, and Essence. The base Excite trim now costs Rs 13,99,800, while buyers will pay Rs 14,99,800 for the mid-spec Exclusive. The top-end Essence comes at Rs 15,99,800 (all prices ex-showroom).
Detailed Price Breakdown Across Variants
The Excite variant kicks off the Windsor EV range with key features like six airbags and a 25.6 cm infotainment display. The Exclusive trim steps up the game with a larger 39.6 cm touch display and 360-degree camera. The range-topping Essence variant takes luxury further with ventilated front seats and an infinity view glass roof.
Battery Subscription vs Purchase Options
MG’s new Battery-as-a-Service (BaaS) program helps cut down initial costs. Customers can now get the Windsor EV at Rs 9.99 lakh and pay a battery rental of Rs 3.5 per kilometer. The program needs a minimum monthly payment for 1,500 km that adds up to Rs 5,250.
Several financial partners offer different subscription plans through the BaaS program. Hero FinCorp stands out by offering unlimited driving options while keeping the base monthly payment unchanged. Buyers can pick either an outright purchase or go for the subscription model based on how much they drive.
State-wise Price Variations and Incentives
The Windsor EV’s on-road price changes quite a bit between major Indian cities. Mumbai buyers pay around Rs 14.88 lakh, while it costs Rs 15.01 lakh in Bangalore and Rs 14.92 lakh in Delhi. Early buyers who got their cars before December 31, 2024, enjoyed extra perks like free charging through the MG e-hub application.
First owners get a lifetime battery warranty from the manufacturer. Later owners receive an 8-year or 1,60,000 km warranty coverage. This strong warranty package and flexible buying options make the Windsor EV a strong contender in its segment.
Competitive Market Positioning
MG Windsor EV has become a strong contender in the competitive electric vehicle world. The vehicle contributed to 30% of total wholesale electric car sales in October 2024.
Comparison with Existing Electric SUVs
The Windsor EV competes with several 2-year old models like the Tata Nexon EV, Mahindra XUV400, and Tata Curvv EV. The Windsor breaks away from typical designs with class-leading dimensions. It measures 4,295mm in length and 1,850mm in width. The vehicle’s boot space of 604 liters surpasses all competitors in the segment.
| Feature | MG Windsor EV | Tata Nexon EV | Mahindra XUV400 |
|---|---|---|---|
| Power Output | 136 PS | 129 PS (LR) | 150 PS |
| Torque | 200 Nm | 215 Nm | 310 Nm |
| Battery Size | 38 kWh | 40.5 kWh | 39.5 kWh |
| Range | 331 km | 465 km | 456 km |
Value Proposition Analysis
The Windsor EV’s Battery as a Service (BaaS) model has revolutionized the market. Industry data shows this innovative approach cuts monthly ownership costs to Rs 36,250, while a comparable ICE vehicle costs Rs 38,000. The model’s success reflects in its average daily bookings of 200 units since launch.
Target Customer Segment
Urban families and professionals who care about the environment form the core market for Windsor EV’s premium experience. The vehicle’s 135-degree reclining Aero Lounge seats and Infinity View glass roof appeal to this demographic strongly. JSW MG Motor’s increased EV market share of 21% in CY2024 proves the vehicle’s success with its target audience.
The Windsor EV has challenged Tata Motors’ market leadership effectively. Tata’s retail market share dropped from 74% to 58% within a year. JSW MG Motor India has positioned the Windsor EV as a compelling choice in the premium electric vehicle segment through these strategic moves.
Feature Analysis and Technology
The MG Windsor EV’s technology shines with its 15.6-inch touchscreen infotainment system, which stands as the largest in its class.
Key Technology Highlights
A massive infotainment display serves as the centerpiece of the Windsor EV’s tech suite, paired with an 8.8-inch digital instrument cluster. The 9-speaker Infinity-tuned sound system creates theater-quality acoustics. The cabin’s atmosphere gets better with customizable 256-color ambient lighting.
The comfort features make a strong impression. Front seats adjust electrically while the back seat reclines up to 135 degrees. We focused on user comfort by adding ventilated front seats and an electronic tailgate.
Safety Features and Ratings
Six airbags protect occupants in all variants of the Windsor EV. High-strength steel construction reinforces the vehicle’s structural integrity. The complete safety package goes beyond basic features to include:
- Electronic Stability Program with Auto Hold
- Hill-Start Assist Control
- Direct Tire Pressure Monitoring System
- All-wheel disk brakes with Electronic Parking Brake
Level-2 Advanced Driver Assistance Systems (ADAS) brings eight key features, such as Adaptive Cruise Control, Automatic Emergency Braking, and Lane Departure Warning. A 360-degree camera system and rain-sensing wipers round out the safety package.
Connected Car Capabilities
MG’s i-SMART technology transforms connectivity in the Windsor EV with over 80 connected features. The system combines with the MG App Store, powered by Jio, to provide entertainment and utility applications. The digital experience improves with wireless Android Auto and Apple CarPlay compatibility.
The connected features extend to practical uses. A digital Bluetooth key system lets owners share vehicle access through smartphones. The i-SMART app provides remote vehicle monitoring and control functions.
Performance and Range
The MG Windsor EV runs on a 38kWh Lithium Ferrous Phosphate battery pack that delivers strong performance.
Real-life Range Testing
Our tests show the Windsor EV reaches 8.6km/kWh in city conditions and 7.6km/kWh on highways. This results in a combined efficiency of 8.1km/kWh. The vehicle reached a practical range of 308 kilometers during testing. The car’s aerodynamic design with a 0.27 coefficient of drag makes this efficiency possible.
Driving modes play a big role in the car’s range. Tests in Normal mode with mixed driving showed efficiency dropping to 6km/kWh, which gives you about 230 kilometers. City driving at moderate speeds boosted the efficiency to 7km/kWh.
Charging Infrastructure Compatibility
The Windsor EV works with several charging options to fit different needs. The battery charges from 0-80% in 55 minutes with 45kW DC fast charging. A 30kW DC fast charger takes the battery from 35-85% in 43 minutes.
Regular charging options include:
- 11kW AC charger: 25-80% in 3.5 hours
- 7.4kW AC charger: 0-100% in 6.5 hours
- 3.4kW AC charger: 0-100% in 13.8 hours
Performance Metrics
The Windsor EV’s specs show what this practical electric vehicle can do:
| Parameter | Specification |
|---|---|
| Power Output | 136hp |
| Maximum Torque | 200Nm |
| Top Speed | 150 km/hr |
| Acceleration (0-100 km/h) | 8.5 seconds |
You get four driving modes – Eco+, Eco, Normal, and Sport. The Eco+ mode caps speed at 80km/h to maximize efficiency. The regenerative braking system comes with three intensity levels that help recover energy during slowdowns.
The Windsor EV handles well at all speeds. All four wheels have disk brakes for reliable stopping power, though you might notice slight pedal vagueness from the regenerative braking system. The firm suspension helps create positive driving dynamics.
Ownership Experience
MG Motor India’s e-Shield program brings a fresh approach to electric vehicle ownership with exceptional benefits.
Maintenance Costs and Warranty
The MG Windsor EV comes with a comprehensive warranty package. Private registration owners receive a 3-year unlimited kilometer warranty for their vehicle (excluding high-voltage battery). The warranty coverage varies by component:
- 12V battery and tires: 1-year warranty
- Infotainment system: 3-year warranty
- High-voltage battery: Lifetime warranty for first owner, 8-year/1.6 lakh km for subsequent owners
Customers can buy the e-Shield plan within 15,000 kilometers or 12 months. The plan has three labor-free scheduled services. They can also choose extended warranty plans that cover up to 5 years with unlimited kilometers.
Charging Solutions
The Windsor EV keeps you moving with six different charging methods. MG provides free public charging through the eHUB app until December 31, 2024. The charging options are:
- DC Super Fast Chargers: 0-80% in 55 minutes
- AC Fast Chargers: Complete charge in 6.5 hours
- Portable charging cable compatible with 15A socket
- Roadside mobile assistance for emergency charging
MG plans to install 1,000 AC Fast Chargers in community spaces throughout India. Their unified charging app makes it easy to find charging points, reserve slots, and make payments.
After-sales Support Network
MG’s steadfast dedication to customer service shows in its after-sales infrastructure. The company has more than 380 touchpoints in 170 cities. Service centers are placed within a 15-kilometer radius in major markets and promise help within 30 minutes.
Customers get roadside assistance for up to 3 years from purchase. MG 2.0’s expansion plans will grow nationwide coverage to 520 touchpoints in 270 cities by FY2024’s end. This growth matches their plan to increase yearly production from 100,000 to 300,000 vehicles.
The e-Shield ownership package lets customers choose from:
- Extended warranty coverage
- Roadside assistance extension
- 3-60 buyback plan guaranteeing 60% value after three years
- Protect plans extending up to 5 years/75,000 kilometers
Conclusion
MG Windsor EV has transformed India’s electric vehicle market. Of course, buyers find electric mobility more available now with competitive prices between Rs 14-16 lakh and an innovative Battery-as-a-Service program. The SUV delivers a ground range of 308 kilometers and offers versatile charging options that tackle range-related concerns.
A segment-leading 15.6-inch infotainment system and complete ADAS features showcase the Windsor EV’s technological excellence. MG’s steadfast dedication to customer satisfaction shows through their lifetime battery warranty for first owners. The company’s service network reaches 380 touchpoints across 170 cities.
The MG Windsor EV offers a premium electric SUV experience with its remarkable features, reliable performance, and resilient after-sales support. Strong bookings and growing market share prove MG’s strategic approach to electric mobility in India has ended up as a soaring win.
FAQs
Q1. What is the starting price of the MG Windsor EV in India? The MG Windsor EV starts at Rs 13,99,800 for the base Excite trim, with prices going up to Rs 15,99,800 for the top-end Essence variant (ex-showroom prices).
Q2. What is the real-world range of the MG Windsor EV? In real-world testing, the MG Windsor EV demonstrated a practical range of 308 kilometers, with efficiency varying between 6-8.6 km/kWh depending on driving conditions and modes.
Q3. How long does it take to charge the MG Windsor EV? Using a 45kW DC fast charger, the Windsor EV can charge from 0-80% in 55 minutes. With an 11kW AC charger, it takes about 3.5 hours to charge from 25-80%.
Q4. What are the key features of the MG Windsor EV? The Windsor EV boasts a 15.6-inch touchscreen infotainment system, Level-2 ADAS with 8 key features, a 604-liter boot space, and supports multiple charging options including DC fast charging.
Q5. What warranty does MG offer on the Windsor EV? MG offers a 3-year unlimited kilometer warranty on the vehicle (excluding high-voltage battery) for private registration. The high-voltage battery comes with a lifetime warranty for the first owner and an 8-year/1.6 lakh km warranty for subsequent owners.